It’s Bike to Work Day next Friday, May 19. More about how that relates to business next week . . .
But I would be remiss in my duty as The Stylish Marketer if I didn’t bring to your attention some of the highly attractive (yes, really!) cycling apparel available for women. So even if you aren’t planning on biking to work next week, you can still be comfortably, and fashionably, attired for your next two-wheel spin.
I must confess to thinking that this post was going to be more about how cycling clothes are decidedly unattractive since my previous experience had taught me that cycling togs are black, covered in sponsors names and/or kinda loud. Not to mention masculine in design and appearance.
But lo and behold! I was proved wrong. It turns out that the clothes are no longer a reason not to bike to work. Or enjoy a ride with your family. Or train for a metric century ride just because you can.
I was almost giddy with excitement when I discovered what Shebeest had to offer. I mean, really, the name alone is worth perusing their online store. But then I had comb the entire inventory because I didn’t want to miss anything. Not only do they sell stylish, pretty designs for jerseys AND shorts, but you can get matching cycling gloves! And sports bras! Can you tell this was the highlight of my rainy day?
Here are some my favorites:
But wait, there’s more. If you cycle more than just occasionally, you’ll know about those rides where it’s not quite cold enough for a jacket, but it’s not warm enough to start out with your arms uncovered either. And you may even have some of those ‘sleeves’ you can roll right off when you warm up. I’ve got a couple of pairs of them. In black, because, well, that’s what used to be available. So when I met Barbara Kornbluh, the owner and designer of Evelyn Hill Cycling, I was intrigued by her cycling boleros. Style and comfort issues, solved.
Not to mention her bib cycling shorts that double as shapewear. Seriously, these things are super comfortable and they smooth out any lumps and bulges you may have that may be detracting you from even thinking about getting on a bike. Plus, you should buy her cycling clothes because Barbara’s a woman business owner who even taught me a thing or two about selling!
And if all these fabulous options are still not quite right for you, there’s always the design your own option. My cycling partner created her own ‘Team Daisy’ jersey last year by uploading the cutest pictures of her little dog and having it custom printed for her. It looks great on, and she’s always getting compliments when we’re out on the bike trail.
So now I think I may need to update my cycling wardrobe. I’m going with the basic black shorts, because then you can do just about anything with your jersey. I’m not sure I can resist this special number from Shebeest. (It comes in a long sleeve version too.) And maybe these gloves . . . Sadly I won't be biking to work next Friday. But I'll be hitting the trails on the weekend for sure! Maybe even in a new jersey.