Storytelling is all the rage in sales and marketing these days. Because it works! Here's why AND how to do it.Read More
We've been conditioned to think that office wear should be a feminized version of the man's suit - conservative, lacking in imagination, and uniform-like. MM.LaFleur, a company that makes beautiful, quality corporate women's wear even sells a book called "What to Wear to Work - A Guide to Building your Professional Uniform". And while I like their quality, I don't like their approach.
Here's how to banish boring office wear.Read More
When making a major purchase, do you always choose the lowest price? I doubt it. Because there is so much more that goes into the experience than just the price. And because you've likely learned that you get what you pay for. Most of the time.
But when the table is turned and you're the seller, how do you sell value?Read More
When was the last time you took a good look at your sales numbers? And perhaps forecast revenues for the next quarter, or even the next financial year?
I've created a sales projection worksheet for you to fill in with your estimated average sales, number of clients and conversion rates that will show you in black and white where you need to target your sales efforts.Read More
There are a number of trends for Fall 2017 that we've seen before (shearling anyone?), but this one seems new. And possibly the perfect transition from the heady days of summer to the more sombre autumn.Read More
The final post in the Sales Growth Series - shortening the sales cycle is not always down to you, but if you don't know your customer's budget year and purchasing cycles, chances are your sales cycles may be dragging on and on and on.
Here's how to shorten them, and win more business for you.Read More
In Part 3 of the Sales Growth Series The Stylish Marketer discusses increasing average sales value. This is where you, as the saleperson, have the most opportunity to impact your eventual revenue. Not surprisingly, your questioning technique makes all the difference.Read More
Retailers might be trying to make us think that summer is almost over, but not so!
And if you need a swimsuit coverup to accompany you to the beach or the pool this August, here's something I guarantee you hadn't considered before.Read More
Part 2 in the Sales Growth Series about the four sales elements YOU can directly impact covers increasing sales volumes. This is where the magic of marketing and sales working together really yields results.Read More
There are four aspects to selling that you, as a salesperson, can directly impact. In Part 1 of the four-part Sales Growth Series, The Stylish Marketer shows you how to improve your sales conversion rate.Read More
There has been some coverage in the media about sustainable fashion and the terrible conditions that most clothing is manufactured in, but how many of us actually consider this when shopping? Here's a great way to do some good for the industry, support a woman-owned business, and add to your comfortable, weather repellent summer wardrobe. Meet Stephanie Hepburn of Good Cloth.Read More